Tiny little History:

 In the 1990s, the term Digital Marketing was first coined, with the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.

And it was first popularized as a term in the early 2000’s, digital marketing has actually been around much longer.

What is Digital Marketing??

 According to Wikipedia’s definition: Digital marketing is an umbrella term for the targeted, measurable and interactive marketing of products or services using…

Ummm…

According to me the simple definition is:

In general terms any marketing if you want to promote your product or service using internet is called as digital marketing.

Or

In other words we can say if you are doing promotion of your business either on mobile or search engine or website or any device which is on internet that concept is called as digital marketing.

Why do we need Digital Marketing??

Digital marketing is growing (Internet is growing)

Nowadays marketer needs a digital marketing edge.

Digital marketing is combination of technology, content, right process and analytics. Analytics play’s very important role in digital marketing because end of the day you have to evaluate matrix of investment you have made in the digital marketing process.

Digital marketing can help brands develop trust with their audience.

Present, future is digital. Not that traditional is dying. If that was the case ‘Facebook’ wouldn’t have been seeking support for ‘free basics’ using full page newspapers advertisement.

So digital supports traditional and traditional supports digital, they work in combination.

Benefits of Digital Marketing:-

 Reach large Audience: - A website allows you to find new markets and trade globally for only a small investment.

Target the right Audience: - In this we can choose our audience in a very perfect way. You don’t need to show ad to unnecessary users.

Cost effective: - One of the most important benefit of digital marketing is that it is the most cost effective ways to market your business. When it comes to traditional marketing, it’s very difficult for small business with limited budgets to complete with larger business for ad space. However with affordable digital marketing tactics, small businesses can get more for their marketing spend.

And many more…

SEO vs SEM

SEO:

Stands for:  Search Engine Optimization

Search engine is nothing but a directory where you go and search for your requirement.

Site like Google, Yahoo, Bing are major search engine and they help you for discovering the answers for your questions or solutions for your problem.

SEO is free search strategy.

Each of these search engines have their own methodology of ranking what comes first on results out there and that because of the crawls that they have in place that goes and crawls your website or the content that you have return on your website or blog and according to the popularity of the content they start placing your it on the top list of google.

Some of the Crucial factors that determines how your website comes on the top:

• Domain Authority
• Social Scoring 
• Choice of Keywords
• Website Navigation
• Responsiveness of the Website
• Backlinks
• Regular Updates
• Page Authority

SEM:

Stands for: Search Engine Marketing

Search engine marketing is strictly paid ads on search engine results pages (SERPs), and the search engine optimization is not same as SEM.

SEM involves you paying for advertisement, paying for placements on search engine results pages.

Any ads you see show up on Google, on Bing and other search engine that is search engine marketing.

Search engine marketing channels:

•    Pinterest Ads
•    Google AdWords
•    Bing Ads
•    YouTube search Ads
•    Yahoo Gemini

SEM involves two techniques unpaid (free) and paid marketing.

Unpaid marketing is implemented using SEO, so SEO is a part of SEM.

The strategy is often referred to as paid search or pay-per-click (PPC) marketing.

Conclusion:

Digital marketing is the most powerful form of marketing, digital marketing has the potential to transform the way that you reach and engage your customer.

It is nothing but the utilization of digital technology to achieve marketing objects.

SEO highlights on organic (free) search results or gaining the top position on the list when a user searches keyword on search engine relevant to your website.

On other hand,  SEM  point out on choosing the appropriate keyword to invest advertising money so that the ad would appear in the paid search results on major search engines.

It is important to note that you should never use the term SEO & SEM interchangeably, because although they work hand in hand, but they are not the same term.